Retail

The Retail industry is more vivid and more dynamic than ever. Urbanization, the expansion of the Internet use and, in recent years, the usage of mobile internet in all day-to-day activities have influenced consumer behavior. Data collection and analysis are especially important for retailers because they can build personalized offers based on their customers' history, behavior or location. The analytical capability has beneficial effects not only at the marketing or sales level, but at the business level as a whole.